Customer's operant resources effects on co-creation activities
نویسندگان
چکیده
منابع مشابه
Customers as Resource Integrators: Styles of Customer Co-creation
Research Paper Purpose Drawing from S-D logic this paper builds on the proposition of customers as resource integrators, identifying six styles of customer co-creation, and linking customer cocreation styles to outcomes. Design/methodology/approach A theoretical framework is proposed linking customer co-creation styles to outcomes. The research is based on twenty in-depth interviews and four fo...
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The conventional value delivery business is based on a relationship between a manufacturer and a customer, or service provider and service receiver. As a break from that framework, Fujitsu has focused attention on co-creation processes, in which sharing of social values and new discoveries and recognitions are incorporated into development for innovation that creates new possibilities of utiliz...
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two groups of students were assigned as experimental and control ones, and were given instruction on directed reading-thinking activities and after some treatment, they were post-tested. although the initial pre-test did not show any significant differences, the final post-test result revealed that the cooperative reading comprehension helped the experimental group. the cooperative students’...
15 صفحه اولCo-Innovation: motivators and inhibitors for customers to participate in online co-creation processes
This study is concerned with identifying the motivators and deterrents of consumers to participate in co-creation processes. Co-creation processes are activities by firms to include consumers in the product development process in order to achieve a higher value through a better fit between need and product. Based on a literature review a model is developed, which is tested through an online que...
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a r t i c l e i n f o Purpose: This study aims to investigate how customer co-creation affects the performance of service innovation through the operant resources. Design/methodology/approach: This study uses survey methodology to examine a research model with six hypotheses. Data from 149 high-tech firms are analyzed using structural equation modeling. Findings: The dialogic co-creation affect...
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ژورنال
عنوان ژورنال: Journal of Innovation & Knowledge
سال: 2016
ISSN: 2444-569X
DOI: 10.1016/j.jik.2016.03.001